To think or not to think...

Thinking requires time. Although this is obvious I seldom got an answer: "I need more time to decide. Let me think."

It should be the default option unless one spent some time before a question actually thinking about the given option.

- What do you think about option A? Is it better than option B?
- Yes, the one will work.

In many cases, this is merely the gut feeling we have. In order to make a judged statement, a mental model needs to be created. One needs to decide what factors are important, how they relate to each other, and how they impact the result. The next step is to collect the data. Only after that data analysis needs to be made. At the moment the answer: I think option A works better makes sense.

Think!


PS. It is better to ask your customers what factors are important for them. It is even better to ask what similar decision they made in the past and how do they see it now. What would they change?

Research in your own nest

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